NewsWelcome to the latest news and events by and about the STORIA team.
Defining communities of interest for your brand
A new political redistricting effort underway in our home state of California defines community of interest as a “contiguous population that shares common social and economic interests…”
For many brands—political or otherwise—such a definition might be useful when considering the audience for brand communications.
Shared social and economic interests are qualities that can make a brand audience distinctive. Research by the European Journal of Marketing on grocery store purchases offers a finding that will come as no surprise to consumer packaged good... Read more: Defining communities of interest for your brand
Mixing video and animation for powerful messagingOne of the emails in my inbox this afternoon was a blast message from Jim Messina, campaign manager for President Obama’s 2012 re-election bid. Because I was thinking about streaming video when the email came through, the message interested me from a professional point of view as much as for its intended purpose.
Read more: Mixing video and animation for powerful messaging
Thought leadership and the ethics of communicationsFor many professionals, the ongoing tasks of research, publication, public speaking, and other forms of knowledge sharing are part of the job. In industry parlance, people who do this are known as thought leaders, and their words can carry significant weight among clients, employees, the media, and the public at large.
Read more: Thought leadership and the ethics of communications
Adapting to changeThe STORIA team has become increasingly focused on topics related to climate change and the impacts of sea level rise from melting polar ice sheets, wind shifts, and other causes. Scientists across the globe continue to measure and estimate the rate of ice loss in the Antarctic, Greenland, and the Arctic, droughts in the Amazon and other climate-related events, and our team monitors this with great interest. Our combined passions for climate science and business have resulted in a new start-up venture: Carbon Observatory, which we anticipate will have an important role to play in...
Preparing for Mipcom and CannesWe are pleased to announce that STORIA will be in attendance at the Mipcom World conference in Cannes, FRANCE, October 4-8, 2010. The event theme, “Redefining The Entertainment Experience” is a subject near and dear to us, and we look forward to hearing the keynote address from PricewaterhouseCoopers. PwC's Global Leader for Entertainment & Media, Marcel Fenez, will present the firm’s view and current research on our rapidly changing industry. At the famous Palais des Festivals et des Congrès venue, we will also meet with international attendees and talk about our new Cellar Door... Read more: Preparing for mipcom
Preview of our latest show, "The Cellar Door" with host Kevin Moloney - 5 August 2010We are back from France and happy to share the latest on a new television program we are producing. Read more: Preview of The Cellar Door
STORIA wins 2009 Accolade award - 20 July 2009We are pleased to announce that STORIA has won a prestigious Award of Excellence from The Accolade Competition. The Accolade is an international competition in the film and television industry that recognizes fresh, standout entertainment, animation, and compelling documentaries. It is a showcase for cinematic gems and unique voices. Read more: STORIA wins 2009 Accolade award
The launch of STORIA San Francisco - 17 June 2009STORIA has relocated its production headquarters to San Francisco, becoming part of the city's vibrant downtown scene. Inspired by the ever-changing beauty of the city's famous hills, fog, ocean, and bay, STORIA has taken up residence in the historic Adam Grant Building at the intersection of Sansome and Bush. Visitors are welcome! |
Storia Inc. , 2011
