Our Philosophy

Audiences are drawn to a good tale.
Masters of the storytelling art know how to use structure, narrative elements, drama, backgrounds, conflict, and resolution to weave a compelling story line. And storytelling isn't just for pleasure -- it has direct application to brand development, whether for services, products, or individual fame. More

Insights

Moving beyond "whack-a-mole" encoding for video publishers

Vid.ly Pro http://m.vid.ly/user/ is a new service that promises to ease the pain of publishing videos that will play readily on any user device and browser.  The company says its pro service will be a more robust offering than either YouTube or Vimeo has to offer. That's a big claim, but the offer does seem to address an unfilled niche. More

Defining communities of interest for your brand

A new political redistricting effort underway in our home state of California defines community of interest as a “contiguous population that shares common social and economic interests…More

Thought leadership and the ethics of communications
For many professionals, the ongoing tasks of research, publication, public speaking, and other forms of knowledge sharing are part of the job. In industry parlance, people who do this are known as thought leaders, and their words can carry significant weight among clients, employees, the media, and the public at large. More

Mixing video and animation for powerful messaging

One of the emails in my inbox recently was a blast message from Jim Messina, campaign manager for President Obama’s 2012 re-election bid. More

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Around the Web

In Twitter era, authorities must adapt or struggle - From Reuters

We're all marketers now - From McKinsey Quarterly