Preparing for Mipcom and Cannes

We are pleased to announce that STORIA will be in attendance at the Mipcom World conference in Cannes, FRANCE, October 4-8, 2010. 

The event theme, “Redefining The Entertainment Experience” is a subject near and dear to us, and we look forward to hearing the keynote address from PricewaterhouseCoopers. PwC's Global Leader for Entertainment & Media, Marcel Fenez, will present the firm’s view and current research on our rapidly changing industry.

At the famous Palais des Festivals et des Congrès venue, we will also meet with international attendees and talk about our new Cellar Door travel show, featuring Australian host and travel writer, Kevin Moloney.

Finally, it is no surprise that branded entertainment offerings are becoming the latest wave of activity, and we expect to participate in discussions on this topic at Mipcom. Our clients and many other leading firms have already recognized the power of brand stories carefully blended into premium entertainment content. Watch for more on this important topic in the weeks and months ahead, and for our updates on Twitter (@storiapix) from the show!
For more about Mipcom, please click here.