Brand expression
Brands are omnipresent in our world. Through these documentary shorts, viewers explore the strengths of brand expression, positioning, identity, and personality.
LIFESTYLE ADVERTISING
Enter the new digital era, where advertising is challenged to position brands within the lifestyles of individual consumers. Our documentary team takes to the streets in New York City, interviewing young people who tell us why they tune out and what makes them tune in.
HOW IMPORTANT IS OUR BRAND?
Meet Richard, savvy CEO of an international trading company, and a man on the verge of closing a new deal. This narrative short posits the relevance of branding, both for Richard and the professional services company looking to gain his trust.
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BRAND EXPERT INTERVIEWS
A documentary series in which notable brand experts give their perspectives on brand and its meaning in an increasingly cluttered landscape.
PRIMAL BRANDING
Author and branding expert Patrick Hanlon wanted a film to accompany his best-selling business book, "Primal Branding". Prior to optioning the book, we put together this trailer for the publisher, demonstrating key concepts such as Hanlon’s seven constructs of a belief system.