A leading professional services firm wanted to focus the attention of company executives on the importance of branding in differentiating the organization from its competitors. Screened at a national marketing conference, our program helped the keynote speaker attest to the power of brands in everyday life decisions.

Program notes: Meet Richard, savvy CEO of an international trading company and a man on the verge of closing a new deal. This narrative short questions the relevance of branding, both for Richard and the professional services company looking to gain his trust. Actor Steve Voldseth plays Richard, Daniel Gonzalez the consultant he chooses.