When a major consultancy wrote a thought-leading white paper on a topic they named “lifestyle advertising,” marketing leaders asked us to develop a companion video for use at trade shows, events, and on the web. To reinforce points in the white paper, our documentary team hit the streets of New York to interview young consumers about what they buy and why.

Program notes: Enter the new digital era, a fragmented world where advertising must be an integrated part of the consumer lifestyle or risk irrelevance.